A can of Celsius, a fitness drink that is supposed to accelerate metabolism and burn body fat, is shown on Wednesday, April 10, 2024, in New York.
AP
A can of Odyssey mushroom elixir is shown, Wednesday, April 10, 2024, in New York. Hundreds of brands of functional beverages - drinks designed to do more than just taste good or hydrate - are vying for consumers’ attention.
AP
A Remedy Organics plant-based shake with prebiotics, lion’s mane, and other ingredients, is shown on Wednesday, April 10, 2024, in New York.