A new rue21 celebrates its grand opening at The Mall at Robinson

JoAnne Klimovich Harrop
Wednesday, Sept. 11, 2019 3:46 p.m. | Wednesday, Sept. 11, 2019 3:46 p.m.

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Courtesy of rue21

Warrendale-based Rue21’s chief executive officer Michael C. Appel makes a visit to the newest store inside The Mall at Robinson. It will celebrate a grand opening on Sept. 12.

Courtesy of rue21

Warrendale-based rue21’s newest store is located at The Mall at Robinson. It will celebrate a grand opening on Sept. 12.

Courtesy of rue21

Warrendale-based rue21’s newest store is located at The Mall at Robinson. It will celebrate a grand opening on Sept. 12.

Courtesy of rue21

Warrendale-based rue21’s newest store is located at The Mall at Robinson. It will celebrate a grand opening on Sept. 12.

Courtesy of rue21

Warrendale-based rue21’s newest store is located at The Mall at Robinson. It will celebrate a grand opening on Sept. 12.

Warrendale-based rue21 will introduce its “Style Seeker” clothes store Thursday at The Mall at Robinson.

A ribbon cutting is scheduled for 9 a.m. with deals, giveaways, live DJ party music, free food, and special surprises. On Saturday, the first 100 customers will receive a gift bag filled with rue21 goodies and a gift card valued up to $250, according to a news release.

rue21 opens soon … check out these details and we'll see you Thursday! #newrue #youinrue pic.twitter.com/V8WAaRv5ea

— The Mall at Robinson (@MallatRobinson) September 11, 2019

The 4,800 square feet shop is located on the lower level near Express.

“With our unique ability to offer on-trend fashion at affordable prices, and the availability of a great location in The Mall at Robinson, a popular shopping destination attractive to our customers, this a wonderful and timely opportunity to open a rue21 ‘Style Seeker’ store in Pittsburgh,” rue21 chief executive officer Michael Appel said.

The mall is happy to welcome rue21.

“We’re excited to add rue21’s latest ‘Style Seeker’ concept to the center,” said Beth Edwards, general manager of the Mall at Robinson, in a statement. “The new concept meets the ever-changing needs of our shoppers by providing inspiration and helping them find the latest styles at affordable prices.”

Customers can buy online and pick up the same day in store.

Rue 21 has stores in Oakland and Monroeville. This is the 109th “Style Seeker” store. There will be 132 by the end of 2019. Rue21 operates 697 stores in 45 states and online.

Who’s excited for fall?! Shop the entire site 30% off now! #deals #rue21 https://t.co/q5AlltYMFh pic.twitter.com/ACP5lXNnzi

— rue21 (@rue21) September 11, 2019

Appel said he is aware of the changing retail landscape.

“You have to evolve and speak to the customers,” he said. “It is super exciting to be opening this hometown store. Our customers are on the cutting edge of fashion. They want what is new and with access to the internet and social media they are up on the latest trends. Our sales associates enjoy working with the customers and will make the shopping experience fun.”