Editorial: Season tickets could be good for more than Steelers games
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Season tickets are a great way for fans to not only see their favorite teams but also to show that their commitment goes deeper than a T-shirt or a bumper sticker.
Steelers season tickets are a way to timeshare a slice of Acrisure Stadium — that still feels weird — and keep that 50-year sold-out streak going. The Penguins had a similar streak going at PPG Paints Arena going for years. Penn State’s student season tickets sell out in minutes and alumni staking a season-long claim are a big part of filling Beaver Stadium’s 100,000-plus seats.
So it isn’t surprising that the idea could appeal to school districts, too. Kiski Area is the latest to embrace the idea, taking it a step further to offer an all-sports pass.
This is a great idea because it does more than support just the football or basketball team — the marquee sports that tend to suck up all the attention. It also provides a spotlight for the myriad girls sports that could be overlooked or the other sports that fly under the radar. Maybe people will show up and cheer on the volleyball team if they already have that ticket in the back pocket.
It also creates an opportunity for the community to become more invested in the schools, which is good for the kids and the area alike.
That is why it is worth encouraging season tickets for more than sports.
Professional arts organizations such as the ballets, symphonies and theaters offer season tickets. Museums and zoos have annual memberships. Perhaps season tickets would be a way to get broader support for public school art programs.
Fall play, spring musical, winter concerts, end-of-year recitals. There are definitely enough opportunities in the average high school alone. For parents with students who bridge elementary, middle and senior high, season tickets could be a money-saving way to hit all the kids’ events affordably.
But they could also be a way to ensure that people who think about supporting the programs don’t miss the chance. It could bring the community into the auditorium.
Season tickets mean not just that you get a guaranteed seat but that the team or the company gets a guaranteed ticket sale. It’s a symbiotic relationship that can build relationships. That is good for school athletes, but it could be just as good for often-underfunded arts programs, too.